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847-971-4500 – mark@markfreeman.info
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Zacks—Internet, E-commerce and Online Product Marketing |
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Zacks Investment Research (B2C & B2B): At Zacks I was the product/marketing guru for several market segments that served individual investors, public companies and professional money managers and brokers. My job was to invent and market products, services, delivery capabilities and strategic marketing relationships that ‘connected’ with the marketplace, enabled the sales force with a steady stream of offerings, and increased revenue through the acquisition, repeat business and retention of accounts. The B2C service was an arrangement whereby Zacks offered brokerage research reports through Yahoo; I built the service capability and coordinated the marketing and operations. Overall, I managed marketing and distribution indirectly servicing some 400,000 customers and directly managing over 5,000 accounts through www.ziri.com www.zckgo.com www.zacks.com/research/reports
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Content Management with Document Searching, Abstracts, Category References, Access Controls and E-Commerce Shopping Cart with On-Demand Instant Delivery.
Yahoo Carried a Similar Presentation with Over 600,000 Documents.
I Directed Design and Development for This Content Commerce Solution.
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