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847-971-4500 – mark@markfreeman.info
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Walgreens – E-Commerce Performance Consultant |
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Walgreens Drug Stores (B2C): [www.walgreens.com] The largest B2C web site I have worked on is Walgreens.com, a high transaction volume site ranked in the top 1500 web sites on the Internet. My role for Walgreens was to develop a new management reporting ‘dashboard’ capability to be used by finance and merchandising managers monitoring the site. The dashboard effort was to make clear the business drivers, activity, and sales results of the merchandising and marketing programs, from the top line down to the net income and return on sales to the overall business. This involved defining Key Performance Indicators (KPI’s) and business metrics to track the growth trends against budget plans and forecasts across market channels and product categories. An important part of the work was cost analysis for gross profit contribution and operating expenses, as well as an assessment of business risks due to competition, a challenging economic environment, and changing demand for products. By helping Walgreens to closely monitor and evaluate the e-commerce operations, this project enabled me to identify and recommend management actions that could be taken to improve profitability through better vendor and product marketing management, as well as to achieve financial goals.
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Walgreens Is A $65B Drug Store Leader with a Rapidly Growing Web Portal Providing Access to RX Prescriptions, Photo Services and More Than 20,000 Store Products Supplied by Many Store and Web-Only Product Vendors.
Defining Business Drivers and Measuring Performance / Profitability.
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