847-971-4500 – mark@markfreeman.info

 
Text Box: Product Line Development – 15 years of product development experience including marketing plans, competitive product assessments, benchmarking and positioning reviews, customer research, product prototyping and test marketing, revenue forecasts, cost/benefit analysis and budgeting, design and writing of web sites, e-mail messaging, collateral materials, direct mailings, trade shows and advertising. Sales & Brand Management – hired, trained and supervised marketing, telemarketing, direct sales and customer service staff, used advanced CRM solutions to control sales campaigns and account management, increased market awareness and brand value through trade and industry communications channels. Increased product usage, market share and eliminated competitors with product packaging, service delivery options and pricing tactics. Identified key sales metrics and developed tracking solutions to measure performance-to-plan results and to improve sales targeting, customer penetration and repeat orders. Integrated directed communications and e-commerce with proactive e‑mail and web site capabilities, drove growth through product improvements, product line extensions, add-ons, cross-sells and up-sells, presented at trade shows and traveled nationally to meet with customers. Relationship Management – managed teams providing telephone based and direct sales and account management services to over 5,000 customers. Researched, developed and negotiated vendor alliances, wrote proposals, presentations, licensing, and distribution contracts. Design Innovation – creative and inventive; improved products and developed entirely new products; patent author; started two companies; entrepreneurial drive. Interested in e-commerce applications to expand promotions, sales, and customer service. Big picture capability with skills to provide attention to detail level design, systems and program execution. Web Site Development & Marketing – directed the design, development and marketing of B2C, B2B and Intranet web sites. This has included business, technical and marketing communications.

Summary - Product Marketing Skills & Experience

 
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www.markfreeman.info

Mark C. Freeman