847-971-4500 – mark@markfreeman.info

 
Text Box: Internet Web Sites & E-Commerce Design & Content Creation – use of PC web site programs, Microsoft FrontPage and Publisher, UNIX tools, Java and Documentum, as well as custom programming for dynamic database publishing Web Site Metrics – use of web site tracking software, WebTrends, and custom programming and analysis of log file activity to determine usage and non-usage by customers and prospects E-Commerce – use of online shopping cart and credit card authorization programs and service suppliers for sale of archived articles and documents, including development of back-office order tracking Integrated CRM – custom programmed customer relationship management (CRM) account application integrated with Internet site to authorize and track accounts, provide customer service and increase sales Security & Performance Tuning – high security firewall, DMZ, encryption, SSL, caching, load balancing, telecommunications connectivity, networking and response time monitoring Collateral Materials – Product Folders, Literature, Flyers, Tear Sheets, Reply Cards, Price Schedules Copywriting – letters of introduction, product overviews, benefit statements, offer and promotional terms, competitive comparisons, testimonials, checklists, service terms, guarantees and warranties Design & Printing – desktop publishing and graphics software, including Adobe Photoshop, Illustrator, Quark and Microsoft Publisher for layout design, pre-press preparation, paper selection Graphic Artists & Printers – sourcing, contracting, oversight, proofing, delivery logistics for multi-color professional printing, binding, and high volume digital imaging with custom Postcript file preparation Mailings & Direct Mailers – letter writing and signatures, folding, inserts, address files and labeling, zip code sorting, business reply cards, postage handling, package and express shipments

Experience - Product Marketing Deliverables & Management

 
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www.markfreeman.info

Mark C. Freeman