847-971-4500 – mark@markfreeman.info

 
Text Box: Led product-marketing initiatives for B2B and B2C divisions of technology driven financial organization. Generated $20 million in new revenue using integrated marketing campaigns to dramatically expand customer base. Directed business development for start-up software company in fast growing electronic trading industry. Led marketing and product development, authored distributor licensing, obtained certifications, negotiated offer terms. Successful Product Marketer…identifies customer drivers to align products with targeted revenue opportunities. Obtained 25% market share after conducting detailed review of competing products to develop superior product line. Sales growth averaged 20% with marketing plans for continuous rollouts of product improvements to drive promotions. Achieved 85% customer retention by developing CRM solution to support personalized one-to-one marketing. Launched more than 20 products/services targeting B2B and B2C market segments; customer base of over 5,000. Adept Business Developer…leverages industry knowledge, trends and resources to build and sustain brand value. Partnered with market-leading distributors to deliver and sell information services and news to 400,000 users. Spearheading large-scale e-commerce initiative with Yahoo and generated sales to thousands of new customers. Joined industry associations, exhibited in annual trade shows, attended conferences and developed referral network. Multifaceted Technologist…successful in using consulting experience to guide a wide range of enterprise initiatives. Guided supply chain IT strategy for General Motors that became part of 2001 plan to achieve increased productivity. Managed large enterprise projects for JP Morgan Chase, ABN AMRO, AON, Hewitt Associates, Walgreens Drug Stores.

Accomplishments Summary
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Mark C. Freeman